Now 25, DC Vertigo Relaunches With a New—and Old—Mission

WIRED | 9/5/2018 | Graeme McMillan
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For comic book fans, Vertigo Comics (now DC Vertigo) will forever be the line that gave them Sandman, Fables, Y The Last Man, Preacher, and dozens more. When the "for mature readers" imprint launched in 1993, writers like Neil Gaiman and Grant Morrison found not just a foothold, but a place to explore their creativity in ways that hadn't been supported by mainstream comics publishers. It changed the landscape—then, in the last few years, slowly faded, ceding ground both to the MCU-fueled superhero boom and to dynamic creator-owned publishers like Image Comics.

Starting today, though, everything old is new again.

DC - Vertigo - Anniversary - Relaunch - Line

DC Vertigo is celebrating its 25th anniversary with a fundamental relaunch that takes the line in new directions—while honoring its original intentions to publish, in the words of 1993’s Vertigo Preview, comics that are “reflective of the times […] challenging, disturbing and creatively singular.”

“One of the jobs of an editor is to ask yourself, ‘Should we publish this?’” says Mark Doyle, who last year rejoined the imprint as executive editor after running DC’s Batman line. “I think it’s in the DNA of DC Vertigo. The name of the imprint gives you the sensation. That’s what we’re trying to do with these books; they should be a little off-putting, whether it’s through horror or political questions, or some fantastic idea. The idea is to make you a little uneasy, so that you question the book and question the world around you, if we’re doing it right.”

Launch - Border - Town - Drama - Arizona

And that launch begins with Border Town, a supernatural teen drama set in an Arizona border town—one that bumps up against not only Mexico, but another dimension. When a fissure in that metaphysical border allows people (and non-people) to pass between worlds, tensions start to rise, setting in motion something that writer and co-creator Eric M. Esquivel describes...
(Excerpt) Read more at: WIRED
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