This $28 vitamin C serum that was developed by MIT scientists makes my skin glow — and it's available for preorder after selling out 4 times

Business Insider | 9/1/2018 | Mara Leighton, Insider Picks
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Maelove is a "radically affordable" skin care product line priced entirely under $30.

The company was founded by a team of MIT grads (skincare obsessives, brain and cancer researchers, and chemical engineers) and used research to create formula blueprints.

Intelligence - Formulas - Millions - Reviews - Ingredients

Using artificial intelligence, they cross-referenced those formulas with millions of self-reported reviews to determine the best ingredients and worst ingredients for users.

The resultant $28 Glow Maker is a cult-favorite and prone to frequent sellouts.

Consumers - Glow - Maker - Ingredient - List

Consumers have been quick to note the Glow Maker has a similar ingredient list to the multi-award-winning C E Ferulic Serum ($166), despite being more than $130 cheaper.

Generally speaking, most skincare is expensive. There are good options at low prices, but there are also one too many $300 night creams and pots of rare ingredients infused with gold flecks to call the genre accessible all-around.

Skin - Care - Hands - Certain - Ingredients

Practically speaking, good skin care should be much easier to get your hands on. Certain ingredients just work, and it shouldn't be too difficult to cut through the noise and formulate something that combines those proven ingredients in a basic bottle that can retail for an affordable price.

That's what Maelove CEO Jackie Kim thought when she set out to create a "radically affordable" skin-care startup — and, in so many words, that's what the company has seemingly achieved with the cult-favorite $28 "Glow Maker" Vitamin C serum. After four sellouts, it's now available for preorder as the company re-ups for the fifth time.

Glow - Maker - Hyperpigmentation - Smoothing - Hydration

The Glow Maker focuses on hyperpigmentation, smoothing, and hydration. It's packed with canonical ingredients like vitamins C (15% L-ascorbic acid), E and ferulic acid for antioxidation protection, hyaluronic acid for hydration, and a proprietary mix of botanicals (grape seed extract, aloe, aurantium dulcis, and magnolia) for nourishment and easier makeup application. The addition of extracts also makes the serum better for sensitive skin than...
(Excerpt) Read more at: Business Insider
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