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When was the last time you bought a mattress? Did you walk around a showroom and awkwardly lie down on several of them? Did you close your eyes, try to get comfortable, and imagine what it would be like to sleep on it day after day? Did you then pay too much, and wait too long for it to be delivered to your house?
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No wonder the mattress industry was ripe for disruption. In the same way that Amazon disrupted brick and mortar retail, Uber disrupted the Taxi industry, and smart phones disrupted camera, calculator, and flashlight sales, Casper has done the same for mattresses.
Casper, an online mattress retailer, has been so effective at upending a $29 Billion industry that other companies have quickly followed suit. And just last month, they took things to the next level by building their first brick and mortar store—except, at this one, you can’t buy a mattress.
You buy a nap instead.
Instead of designing their store like other mattress retailers, such as Mattress Firm, The Brick, or Ikea, they decided to create an experience where the mattress was secondary. It’s called the Dreamery in New York City. Here’s how they describe it on their website: “At Casper, we want everyone to sleep better and live better. So we created The Dreamery, a magical place in NYC where you can rest and recharge whenever you want. Because when you snooze, you win.”
Here’s how it works:
Book a nap session: Choose a 45-minute time slot whenever you could use a boost. Walk-ins are welcome, too.
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Get some rest: Wind down in the lounge, change into pajamas, and lie down in your own Casper...
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