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The Detroit Auto Show—otherwise known as the North American International Auto Show—is moving its annual event out of the cold confines of January and into the warm embrace of June starting in 2020. The move aims to reverse an exodus of automakers that have opted to showcase their upcoming products at tech-forward shows like CES held in Las Vegas.
Organizers expect the shift to June, which industry experts, analysts, and weary automotive journalists have recommended for years, will save money for exhibitors. By eliminating November, December and January holidays from the move-in equation, exhibitors will see reduced overtime labor costs for builds, organizers said in a statement Sunday. The show will also have a shorter move-in schedule of three weeks, significantly reduced from the average eight weeks that it takes now. The show is run by the Detroit Auto Dealers Association and its executive board.
Benefit - Move - Outdoor - Demos
There’s another benefit to the move: outdoor demos....
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