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Walking Dead: Our World is hoping to capitalize on the Pokemon Go craze.
Intrigued by Pokemon Go's location-based gameplay, but desire a bit more action in your experience? The Walking Dead: Our World mobile game might be up your alley.
AMC - Developer - Next - Games - Folks
AMC and developer Next Games, made up of folks who helped make Angry Birds and Clash of Clans, launched the game on iOS and Android on July 12, but made its big promotional push at San Diego Comic-Con, with players able to run around an augmented reality version of downtown San Diego for special prizes and missions.
Culture - Properties - Splash - Comic-Con - Awareness
It's one of the various pop culture properties hoping to make a splash at Comic-Con, helped by the awareness of the top-rated show in America, as well as an emotional panel in which Andrew Lincoln, who plays lead character Sheriff Rick Grimes, confirmed he would leave The Walking Dead the end of the upcoming ninth season.
Our World, meanwhile, is trying to tap into what made Pokemon Go such a global phenomenon. Like the smash-hit game with digital monsters, Our World has mapped the reality of The Walking Dead onto the real world using augmented reality and data from Google Maps.
World - Thanks - Data - Google - Maps
You can walk around the real world thanks to data pulled by Google Maps.
"We can actually bring the zombie apocalypse to your real world," said Clayton Neuman, vice president of games and applications at AMC, as we stand in the "Dead Quarters" experience outside of the San Diego Convention Center, surrounded by -- what else? -- actual zombies.
Neuman - Next - Games - Marketing - Director
Neuman and Next Games' marketing director Joonas Virtanen quibble with the Pokemon Go comparison. Instead of catching cute critters, you go on missions where you and a partner -- typically a character from the show like Rick or Daryl -- mow down zombies....
(Excerpt) Read more at: CNET
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