Click For Photo: https://regmedia.co.uk/2018/01/18/shutterstock_jeffbezos.jpg?x=1200&y=794
Amazon's 36-hour "Prime Day" marketing jamboree has kicked off with more than a few hiccups.
Almost as soon as it started, Amazon customers eager to indulge in an orgy of consumption found their purchasing plans paralyzed – because Amazon's servers refused to accept payment details. Wannabe buyers grew increasingly frustrated by the delay to their conspicuous consumption, with the outage issues worst in Amazon's home base of the US.
Amazon - Prince - Things - Scale - Surge
You'd think that Amazon, an internet prince of doing things at scale, would be set up to handle a surge in demand of its own creation, but apparently not. Maybe too many people were inspired by the free concerts by middle-aged British boy band Take That, or the parallel event in New York by Ariana Grande, to promote Prime day.
Or maybe it was the endless stream of stories about the wonders of Amazon Prime Day from media outlet that felt it was news to highlight the amazing new products people could buy at amazing low prices, all without leaving their living rooms. Almost all such titles forgot to mention they get a cut of everything a reader buys if they click on the links in the story.
Amazon - Prime - Video - Service - Day
Even Amazon Prime's video service spent the day stuttering. One Reg reader was told it could be 24 hours before his Fire TV device would work reliably. In the end Amazon was forced to issue an apology for the day's cockups.
The e-emporium's problems appear to have been restored, or in the process of recovering, at time of publishing.
Amazon - PR - Machine - Apologizing - Netizens
While Amazon's PR machine has been in overdrive apologizing and mitigating netizens' gripes, so too have those with a beef against the company.
Amazon workers in Germany, Poland and Spain announced that they...
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