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Jarno M. Koponen is working on intelligent systems and human-centered personalization. He currently is product lead at Yle, one of the leading media houses in the Nordics.
To put it mildly, news media has been on the sidelines in AI development. As a consequence, in the age of AI-powered personalized interfaces, the news organizations don’t anymore get to define what’s real news, or, even more importantly, what’s truthful or trustworthy. Today, social media platforms, search engines and content aggregators control user flows to the media content and affect directly what kind of news content is created. As a result, the future of news media isn’t anymore in its own hands. Case closed?
History - News - Media - Change - Maker
There’s a history: News media hasn’t been quick or innovative enough to become a change maker in the digital world. Historically, news used to be the signal that attracted and guided people (and advertisers) in its own right. The internet and the exponential explosion of available information online changed that for good.
In the early internet, the portals channeled people to the content in which they were interested. Remember Yahoo? As the amount of information increased, the search engine(s) took over, changing the way people found relevant information and news content online. As the mobile technologies and interfaces started to get more prominent, social media with News Feed and tweets took over, changing again the way people discovered media content, now emphasizing the role of our social networks.
News - Media - Role - Developments - Opposite
Significantly, news media didn’t play an active role in any of these key developments. Quite the opposite, it was late in utilizing the rise of the internet, search engines, content aggregators, mobile experience, social media and other new digital solutions to its own benefit.
The ad business followed suit. First news organizations let Google handle searches on their websites and the upcoming search champion got...
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Sorry Mr. Franklin, we couldn't keep it.