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The business brains and money men at Allen & Co have never made much of a splash with their style, but the conference has been getting a much needed style infusion over the past few years.
That is thanks in large part to a handful of fashion designers who have been attending the Sun Valley event for the past decade and adding some much needed color and flair to the denim-and-fleece landscaped.
Conference - Number - Women - Year - Diane
The sartorially-starved conference welcomed a number of these women this year, with Diane Von Furstenberg, Jerry Hall Stacey Bendet and Tamara Mellon among the well-heeled high-rollers in attendance.
Allen & Company began privately funding the annual conference back in 1983, but it was not until 1994 that the event really took off when The Walt Disney Company's deal to acquire ABC was put into motion at the event.
Deal - Warren - Buffet - Tom - Murphy
The deal was brokered by Warren Buffet, who brought together Tom Murphy and Michael Eisner, then the head of Disney.
Buffet later refereed to this event in a letter to shareholders as an ABWA strategy - acquisitions by walking around.
Years - Eisner - Conference - Daughter-in-law - Bendet
Twenty-four years later Eisner is back at the conference, as is his daughter-in-law Bendet.
Of all the designers to utilize the power of the conference for their own brands, no one has done a better or more colorful job than Bendet, 39, who attended with husband Eric Eisner.
Day - Looks - Line - Alice - Olivia
Each day she dons at least two head-to-toe looks from her line Alice and Olivia, knowing that her taste bold and bright ensembles combined with her jet black hair and alabaster skin will draw the eyes of photographers at the event.
The event ultimately becomes...
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