FCC looks to revamp children’s media rules, but advocates cry foul

TechCrunch | 7/12/2018 | Staff
maye (Posted by) Level 3
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One of the FCC’s many jobs as a media regulator is to make sure that there is adequate time being dedicated by broadcasters to educational content for kids. As the media landscape changes, however, so too should the regulations — and the FCC is looking to update its “Kid Vid” rules for the 21st century. But the agency’s proposal is half-baked, warn some advocates.

This latest move, one of several in the FCC’s so-called “modernizing media regulation” efforts, got its start back in January, when Commissioner Michael O’Rielly wrote a blog post explaining why he felt it was high time children’s television regulations were revisited.

Reason - Plethora - Avenues - Kids - Media

The chief reason for this was essentially that with the plethora of different avenues by which kids can reach educational media these days, it doesn’t make sense to have regulations requiring broadcasters to have 30-minute shows making up at least 3 hours of content per week. Why not shorter format stuff? Why not let programs on Netflix and Hulu count? Why not allow sub-channels to carry that content instead of main channels? They’re good questions.

Does it seem like they skipped a step? Perhaps the step where they answer those questions listed above? You’re not the only one who thinks so.

Notice - Rulemaking - NPRM - Kinds - Questions

The Notice of Proposed Rulemaking, or NPRM, raises all kinds of questions.

Are kids really consuming more content on other platforms? How much, and who? Are some populations left out of this new economy? If so, how will they be affected by the new regulations?

Absent - Regulation - Shows - Anyone - Bother

Absent regulation requiring 30-minute-long shows, will anyone bother to make them? Who makes them now, and would they continue to? Is the 30 minute show length useful or detrimental? Do parents like it? Do kids like it?

Among underserved households that only receive basic broadcast or cable, and/or have inadequate broadband, or lack multiple screens, how...
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