How to Use YouTube for Your Church Ministries 

Orange Leaders | 6/22/2018 | Tom Pounder
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Social media is awesome in so many different ways as it allows you to engage, inspire and inform people of what is happening. This is particularly true for churches. Churches can use social media to really make an impact in their community. But there is one social media network that is still underutilized among churches: YouTube.

YouTube is one of the best platforms to reach the market of 18- to 49-year-olds. On average, 80 percent of 18- to 49-year-olds will watch a video on the platform each month. That demographic is a key, primary target audience every church seems to be going after. In addition, it’s the second largest search engine behind Google.

Stats - Reason - Church - Presence - YouTube

These stats alone provide a great reason why your church should have a presence on YouTube. YouTube provides an amazing opportunity for you to reach people in a very digital world that you may not be able to reach otherwise. That is why you can use YouTube strategically to both reach your community and get information out to those who already attend your Church.

Did you know that people will often check out your church online before they come to an actual service? In this digital world, before they step foot into your church building, they will check out your website and social media channels first. One great way for them to see what an actual service is like is by watching a video—either live or on YouTube. That is why it is so important to create and have videos up on your church’s YouTube channel.

Videos - Share - Community - Information - Church

Here are some of the videos you can share that will help you reach your community and get information out to regular church attenders.

Share sermons.

People - Opportunity - Pastors

This gives people an opportunity to hear what your pastors sound like and if their...
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