‘Superman’ and ‘Alien’ Title Designer Richard Alan Greenberg Dies at 71

/Film | 6/20/2018 | Chris Evangelista
Click For Photo: http://www.slashfilm.com/wp/wp-content/images/Richard-Alan-Greenberg.jpg

You may not have known the name Richard Alan Greenberg, but you almost certainly know his work. Greenberg was an Oscar-nominated effects artist who created memorable title sequences for films, including Alien and Superman. Greenberg died this week at the age of 71.

In 1977, Richard Alan Greenberg and his brother Robert founded R/Greenberg Associates, designing film titles and advertising work. Inspired by the work of acclaimed graphic designer Saul Bass, Richard Greenberg would help create iconic movie titles for years. In 1977, Greenberg Associates landed their first major movie gig by designing the titles for Richard Donner‘s Superman. The titles have a now-familiar whooshing effect, with each credit rushing towards the screen as if at lightspeed. Greenberg Associates pitched director Richard Donner on the idea, and Donner went for it. But the effect was easier said than done.

Idea - Greenberg - Weeks - Oxberry - Run

“We had no idea how to do it!” Greenberg later said. “For about two weeks we kept trying to figure it out. Then we realized we had to let the Oxberry run and put a black card in front of it to end the streak. The streak was created by putting a negative and positive Kodalith together with a blue gel in between. The blue gel allowed enough light through to create that streak.”

Greenberg added:

Titles - Idea - Animation - Stand - Camera

“Those titles were created by re-working the idea of what the animation stand was; you would literally move the camera on the rostrum stand and cap it at particular points to create a kind of three-dimensional motion. Everything we did until the mid-’80s was pre-computer — Superman is all pre-digital. It is more beautiful, in a way, than digital work could have been. There will be a point in the near future when — and we’re almost there now — films won’t be shot on film anymore. We came...
(Excerpt) Read more at: /Film
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