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It's the reality show that has gripped the nation, with its launch night pulling in more than five million viewers.
And former Love Island star Jess Shears has spilled the behind-the-scenes secrets of what goes on in the villa.
Model - Claims - Contestants - Alcohol - Dates
The model, 25, claims contestants are offered more alcohol on first dates to 'loosen them up and be flirtatious', while series two star Scott Thomas, 29, added producers give the singletons pep talks to pursue love interests.
Jess told Closer: 'We were rationed with alcohol - they didn't want us to be out-of-control drunk, so we'd only be allowed three small glasses of wine a night.
Nights - Celebration - Islanders - Bottles - Bubbly
'On the nights where there was a celebration or new islanders, we got a few bottles of bubbly for the group.
'One-on-one dates would always have more booze though, especially a first date -they wanted to loosen you up a bit and be more flirtatious.'
Scott - Show - Kady - McDermott - December
Meanwhile, Scott, who found love on the show with Kady McDermott before splitting in December last year, said producers 'egg you on' to go and pursue your love interest, giving individuals pep talks and 'confidence boosts'.
And if contestants had a particularly good chat, the reality star revealed they would sometimes have to film it again so producers would get the right angle.
Contestants - Arrest - Time - Reality - Stars
He added contestants are under 'villa arrest' for the time they are in there, saying reality stars are only allowed out if they are taken on a date or if the group heads out for a day.
During his time in the villa, Scott said bosses...
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