A man died while climbing Mount Everest in a cryptocurrency publicity stunt gone horribly wrong

Business Insider | 6/6/2018 | Zoë Bernard
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In May, social network ASKfm sponsored a group of cryptocurrency enthusiasts to climb Mount Everest as a part of a marketing stunt for their forthcoming ICO.

ASKfm buried hardware wallets containing $50,000 worth of the company's token at the top of the mountain and encouraged people to retrieve them.

Company - Return - Guides - Mountain

On the company's return, it was reported that one of the guides who accompanied them went missing. He is now thought to have died on the mountain.

In May, social network ASKfm organized a publicity stunt to draw attention to their forthcoming cryptocurrency offering.

Cryptocurrency - Community - Coin - Offerings - ICOs

In the cryptocurrency community, where initial coin offerings, or ICOs, are becoming increasingly ubiquitous, companies have begun to set themselves apart through attention-seeking, often bizarre publicity stunts.

To attract the public's interest, ASKfm tasked four cryptocurrency enthusiasts with the audacious mission of scaling Mount Everest to bury two hardware wallets containing $50,000 worth of the company's tokens, ASKT, at the summit. The wallets could later be retrieved by someone brave enough to scale the mountain and find them, ASKfm suggested.

Market - Blockchain - Endeavor - Newsbreak - Companies

"In a market where launching a blockchain endeavor is not really a newsbreak, companies have to stand out," the company wrote in a blog post documenting the group's return. "ASKfm, being one of world's top 10 social networks and world's largest Q&A platform, can definitely afford making symbolic statements and drawing attention."

While ASKfm's post suggests there were "issues" with...
(Excerpt) Read more at: Business Insider
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