The erosion of Web 2.0

TechCrunch | 6/5/2018 | John Biggs
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It seems quaint to imagine now but the original vision for the web was not an information superhighway. Instead, it was a newspaper that fed us only the news we wanted. This was the central thesis brought forward in the late 1990s and prophesied by thinkers like Bill Gates – who expected a beautiful, customized “road ahead” – and Clifford Stoll who saw only snake oil. At the time, it was the most compelling use of the Internet those thinkers thought possible. This concept – that we were to be coddled by a hive brain designed to show us exactly what we needed to know when we needed to know it – continued apace until it was supplanted by the concept of User Generated Content – UGC – a related movement that tore down gatekeepers and all but destroyed propriety in the online world.

That was the arc of Web 2.0: the move from one-to-one conversations in Usenet or IRC and into the global newspaper. Further, this created a million one-to-many conversations targeted at tailor-made audiences of fans, supporters, and, more often, trolls. This change gave us what we have today: a broken prism that refracts humanity into none of the colors except black or white. UGC, that once-great idea that anyone could be as popular as a rock star, fell away to an unmonetizable free-for-all that forced brands and advertisers to rethink how they reached audiences. After all, on a UGC site it’s not a lot of fun for Procter & Gamble to have Downy Fabric Softener advertised next to someone’s racist rant against Muslims in a Starbucks .

Valley - Concepts - Cesspools - Self-expression - Facebook

Still the Valley took these concepts and built monetized cesspools of self-expression. Facebook, Instagram, YouTube, and Twitter are the biggest beneficiaries of outrage culture and the eyeballs brought in by its continuous...
(Excerpt) Read more at: TechCrunch
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