PROTOLABS HELPS PEPSICO BRING BLACK PANTHER TO LIFE WITH 3D PRINTING

3dprintingindustry.com | 5/23/2018 | Beau Jackson
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Protolabs, a global 3D printing service provider, headquartered in Minnesota, U.S., recently worked with PepsiCo to explore innovative and creative ways to generate publicity for Marvel’s Black Panther.

In the run-up to the movie’s release, a collector’s kit for the movie was 3D printed. Protolabs played a key role in the design, prototyping and eventual manufacture of the kit. The Black Panther kit was sent to social media influencers and those involved in the production of the movie. The result was over 10 million impressions across social media platforms including Twitter, Instagram and YouTube.

Case - Study - Example - Afrofuturist - Aesthetic

The case study is another example of how the Afrofuturist aesthetic of Marvel’s Black Panther was made possible with 3D printing. Indeed, several scenes show the influence of 3D printing on popular culture. For example, the instant-fabrication of objects in the movie’s lab scenes seem like a sci-fi take on 3D printing, whilst many costume pieces seen in the movie are 3D printed.

Black Panther Brisk promotion produced by Protolabs.

Kit - Cans - Movie - Characters - Black

The kit contained five cans representing each of the movie’s main characters, as well as a 3D printed Black Panther mask for the cans, a Samsung tablet, comic books, behind-the-scenes photos, “kimoyo beads” from the film, and a box or “cairn” that folds open to show one of the cans lit with Hi-Light LEDs.

“Much of this kit was inspired by the costumes and characters from the movie. This was an exciting opportunity for us to incorporate new technologies to develop unique textures, graphics, dimensional elements, and lighting to bring the kit to life” said Andrew Phinney, a packaging engineer at PepsiCo.

Kit - Geometry - Need - Parts - Team

The kit’s complex geometry and a need to produce just 250 parts in total, led the team to 3D printing.

“Given the detailed features on the mask and the relatively low volumes of parts, we knew early on that 3D printing...
(Excerpt) Read more at: 3dprintingindustry.com
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