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Amuse, the Swedish startup that offers a free distribution service for artists wanting to get their music on Spotify, Apple Music et al., coupled with what it’s calling a “next generation” record label, has raised $15.5 million in Series A funding. The round is led by Lakestar, and Raine Ventures, and will be used to expand the company operations globally, including building out a bigger presence in the U.S.
Founded in Stockholm in 2015 by a team of music industry experts including Diego Farias, Christian Wilsson, Jimmy Brodd, Andreas Ahlenius, and Guy Parry — and later joined by music artist and entrepreneur will.i.am — Amuse is aiming to create a new way for musicians to distribute their music globally and, crucially, to be discovered.
Co-founder - CEO - Farias - Call - Music
As co-founder and CEO Farias explained in a call, it does this via a free music distribution service that makes it easy and cost-free for new and unsigned artists to get their music into all of the major music services like Apple Music, Spotify, and Deezer etc., and in a way that means they keep 100 percent of the royalties. Similar services typically either charge an annual fee or take a cut of any revenue generated or both.
Amuse also provides a dashboard displaying and helping to make sense of data relating to how well your tracks are performing on the streaming apps and download stores you have chosen to distribute on. And its this data — or, rather, the value of it — that underpins the startups unique business model: come for the free distribution, stay for the record deal.
Amuse - Data - Access - Users - Music
Namely, Amuse uses the data that it has access to via users of its music distribution service to analyze music consumption and listening habits to identify...
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