San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

Variety | 9/21/2019 | John Hopewell
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SAN SEBASTIAN — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways:

“La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days, after a July 19 global launch. According to a Parrot Analytics study, “Elite” Season 2, released Sept. 6, was more popular in the U.S. than Spain. That said, all operators insisted their Spanish original series are made first and foremost for their home market. Madrona went even further. “The trick is managing to satisfy the most important viewer: Myself.”

Market - SVOD - Streaming - Platforms - Course

Will there be enough market for established and new SVOD global streaming platforms? Of course, nobody knows. But the battle for success will be fought over talent. At Netflix, Diego Avalos, director of original content, Spain, confirmed that in upcoming months the streaming giant will announce “new talents and new formats” that it has been developing and “programs focused on new talent,” not only in Spain but Latin America and other European countries. “We as an industry have to think about the next generation,” he said.

On Friday, Telefonica and Atresmedia revealed a new 50/50...
(Excerpt) Read more at: Variety
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