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Yesterday, we reported that Sony and Marvel Studios were breaking up over Spider-Man. The previous deal held that Marvel Studios and Kevin Feige would take creative lead on the property in exchange for using Spider-Man in their other MCU movies while Sony Picture would reap the profits from a revitalized character. Disney, which owns Marvel Studios, wanted to change the terms of the agreement to a 50-50 financing split, which didn’t sit right with Sony to lose 50% of the profits on their most profitable franchise to the richest studio in the world. So while it may be easy to get up in arms about all this, remember that this is a battle between multi-billion corporations arguing over who gets more money than most people will ever see in a lifetime.
Sony has now made a public statement on the break-up, tweeting out the following:
Kind - Kevin - Feige - Spider-Man - Characters
While it seems kind of disingenuous to be like, “Oh, I guess Kevin Feige is too busy for Spider-Man, one of the most popular and beloved characters in the world,” the real issue seems to be that putting Spider-Man in the MCU cripples other Spider-Man-related Sony properties. The character can’t appear in something like Venom because Kevin Feige doesn’t oversee Venom.
But it’s still a bonehead move from Sony because a Spider-Man outside the MCU won’t be as popular as the one who’s inside it. The reason that Spider-Man: Far From Home was the most successful Spider-Man movie at the box office wasn’t because the character became more beloved today than he was five years ago when The Amazing Spider-Man 2 came out. It’s because the film...
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