How to Hunt Down the Elusive Church Communication Budget

Church Marketing Sucks | 7/22/2019 | Linda Hale
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A church communication budget is a bit like a Sasquatch—you hear they exist and you hope they are going to be really big when you see one. Unfortunately, like this elusive creature, despite being hunted down across the globe, church communication budgets are pretty much non-existent.

Part of the issue is that many churches still don’t see communication as a true ministry. They don’t give this vital area enough credit, time or attention, let alone a budget. The reality is that supporting and budgeting your communication ministry is paramount to successful outreach, engagement and the biggest overall goal—spreading the Word and love of Jesus Christ.

Question - Ages—but - Church - Size - Operating

This is a question for the ages—but one only you can answer. It has to be realistically what your church can afford based on size and overall operating budget. Identify your target audience and focus on one portion at a time. Do you need to focus on engagement or outreach or both? You then need to determine the best modes of communication to that particular audience. Where do they live, work, play? How do they consume their information?

You can only do what is possible within your means of course, but a healthy budget should have a variety of engagement and outreach opportunities via several channels. This can include:

Digital - Media - Ad - Buys - Posts

Digital media (ad buys and boosting your posts).

Direct mail (printing and postage).

Materials - Flavor - Congregants - Others - Community

Simple materials that give a flavor for who you are and what you offer that can be shared with congregants to use for inviting others, as well as for you to distribute at community events.

Website improvements for best user experience including mobile optimization. Your website is your front door and your resume to the world.

Items - T-shirts - Hats - Tote - Bags

Promotional items (T-shirts, hats, tote bags) congregants can use, share and/or wear outside of church to help spread the knowledge of your church and provide...
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