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Step into the shoes of a UK supermarket manager. You have gained experience in dealing with customer complaints, some more reasonable than others. Now you are confronted with an irate woman in her thirties, pointing to a cabinet full of fresh produce. She cannot bear to touch any of the items because they are emblazoned with Union Jack packaging.
“Why are you promoting nationalism? This is so divisive.”
Customers - British - Farmers
“Well”, you calmly reply, “many of our customers like to support British farmers.”
“It’s disgusting”, she shouts back. “I won’t come back to one of your fascist shops again.”
Exchange - Woman - Facebook - Illustration - Divide
This was an actual exchange described by a woman on Facebook. A perfect illustration of the British social divide: a member of the privileged, progressive middle class taking umbrage at the parochial, patriotic sentiment of ordinary people.
For this person, any expression of national pride or belonging is offensive jingoism. Not surprisingly, her profile identified herself as a Remainer who wants Britain to stay in the European Union.
Just as Labour has favored Remainia over Brexitland, Conservative Party HQ is more interested in signaling progressive virtue than defending faith, flag, and family. According to one moderniser, Ben Kelly, it would be a mistake to appeal to “older, patriotic and zealous” people who are dying out.
Middle-class - Voters - Politics - Values - North
“Affluent, liberal middle-class voters don’t want nostalgic politics or culturally insular values.” So forget the folk north of Watford Gap.
Neglect of poorer, predominantly white communities has become institutionally acceptable. Consider the massive donations for a Syrian refugee following a YouTube clip of him being bullying in the playground. Contrast this with the lack of response to the thousands of schoolgirl victims...
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